• Siddharth Sehra

How To Improve Your App's Retention Rate?

More than 75% of app users uninstall a regular app within 90 days. We want to know how and why certain categories perform much better than the others, and what makes the best retention rate for every vertical. When we talk about the industry benchmarks, mobile app retention rates have to be given a special focus to Adjust. Why many users uninstall apps with time is one important factor that we need to investigate while we talk about the mobile benchmarking network, and with the amount of data we collect, there's so much to look into.


In this blog post, you will learn some most effective ways to accomplish that. And by helping them in developing the best Android app and iOS app with a good retention rate!



Take benefits of the given methods that are proven to impact app retention positively:


Focus on In-App Messaging: You receive your in-app messages when a user is in your app, and usually is based on certain action taken. Due to this, they are relevant to an end-user and make it simple to move over your app experience. Also, they are known to drive app retention up by 3x. Suppose you want inspiration for in-app messaging, this is the best way to go.


App Onboarding: When users do not understand your app value or how to utilize it, their chances of churning increase drastically. We have seen mobile app retention rates to increase by 50 percent after implementing the strong and solid on-boarding.


Individualization: Mobile app users want individualization. They want to have interactions tailored to their location, preferences, and behavior. It is found that in-app messages and individualized push performed better than broadcast.


Push Notifications: Using Rich Push and Geopush: If you want to engage with your users outside the app, then push notifications are very important. However, because they are sent right to your user's home screen, there are high chances of doing it rightly. It means having strong and compelling messaging personalized for your user and combining it with the greatest and latest in the push notification: Rich Push and Geopush.


Remarketing: More than 50 percent of app users don’t go for push messaging, and making it hard to draw them back in your app. But, we have the solution? Remarketing. Yes, sending a convincing reminder about your mobile app to your lapsed users outside an app is the most way of re-engaging them on your app. You can easily do it through social, email, or search advertisements.


Seamless user experience: Users will find frustration in almost all apps. Finding such moments where your users leave and do not return, will help to later optimize the user experience. Whether it is speed improvement, spelling mistakes and imbalances in difficulty that can be putting you down, it is very important to find such pain points and take it out.


A/B Testing: The best way of knowing which of your marketing strategies is going right and which are not is by A/B testing. This testing makes you more efficient and smarter when it comes to your campaigns, so it helps you to identify the messaging or features driving conversion and engagement.


Bottom Line

Thus, these are some important steps that you can take to establish your mobile app for the higher retention and engagement rates before you launch your application. You need to keep all your app retention and engagement strategy ready before launching your application.

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